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Privacy Policy

  • Effective Date: September 24th, 2026
  • All local, state and federal laws apply

This Privacy Policy describes how DeadLakeArmory.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Dead Lake Armory LLC @ DeadLakeArmory.com.

1. Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases.

Order Information

  • Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, phone number, and any necessary Federal Firearms License (FFL) dealer information required for the transfer of regulated items.
  • Purpose of collection: To provide products or services to you, to fulfill our contract, to process your payment information, arrange for shipping and FFL transfers, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.
  • Source of collection: Collected directly from you.

Device Information

  • Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our business.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

2. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.

  • We use BIGSCOOTS to host our website and store data. We use WordPress and WooCommerce to power our online store.
  • We use third-party payment processors, including Epic Merchant Systems to securely process transactions.
  • We partner with fulfillment providers like Printful to manufacture and ship specific customized merchandise.
  • We may share information with your chosen local FFL dealer to facilitate the legal transfer of firearms.
  • We may share your Personal Information to comply with applicable laws and regulations (including ATF compliance requests), to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

3. Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

  • You can opt out of targeted advertising by visiting the consumer opt-out pages for services like Google, Facebook, or the Digital Advertising Alliance.

4. Using Personal Information

We use your personal information to provide our core services to you, which include: offering products for sale, processing payments, arranging for the shipment and legal transfer of orders, and keeping you up to date on new products, services, and offers.

5. Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. Please note that certain federal and state laws regarding the sale of firearms may require us to maintain specific transaction records indefinitely, which will override a general request for data deletion.

6. Age Restrictions

The Site is not intended for individuals under the age of 18, and the purchase of certain items (such as handguns or serialized receivers) requires the purchaser to be at least 21 years of age. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

7. Your Rights

Depending on where you reside, you may have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

8. Third-Party Scheduling (Calendly)

To facilitate appointment bookings, www.DeadLakeArmory.com utilizes an embedded scheduling widget provided by Calendly. When you interact with this scheduling feature, Calendly may set its own cookies on your device.

Strictly Necessary Cookies: Calendly deploys essential cookies required for the booking widget to function, maintain security, and remember your session state during the scheduling process.

Performance and Analytics Cookies: Calendly may also use optional cookies to collect aggregated data about how visitors interact with their widget.

Consent Management: Dead Lake Armory LLC respects your privacy. We restrict this widget from loading non-essential tracking cookies unless you have explicitly accepted performance and analytics cookies via our site’s main cookie consent banner located on Home.

Third-Party Policies: For full details on how this service processes your data, please review the Calendly Privacy Notice.

9. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

10. Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.